Wherever and whenever people want to consume music and news on the Costa del Sol, Sunshine Radio is there on FM and online.
Our target audience of 30 to 55 year olds is a compelling reason to make us part of your advertising mix in the region. These consumers traditionally have a high disposable income, a discerning attitude and we make it our business to impress them on a day to day basis.
Our listeners are the decision makers in life, but still fun loving and risk taking. We’re in their homes, their workplace, their cars and their heads – and we can get your message out to them. The facts speak for themselves:
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Radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market – including the Internet.
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88% of adults on the Costa del Sol regularly listen to the radio every week, with 63% of all listening now done via a digital or online platform.
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68% of listening is done in the home, whilst 64% of people consume radio on the move and 22% in the office.
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32% of adults (and 44% of under 25’s) actively engage with their radio station online, primarily through social media.
92.1 Sunshine Radio broadcasts to two specific groups – the English speaking ex-pat community and tourists. Official government figures show that there are almost 140,000 homes on the Costa owned by English-speaking people and population statistics suggest that in the region of 350,000-400,000 ex-pats live in the region covered by Sunshine.
Sunshine Radio is also enjoyed by the 3 million English-speaking who
visit the region every year. The total international tourist spend in 2018 was in exess of €10.4 billion, with an average holiday spend per tourist of €1,067 and an average stay of 11 nights; this is an average daily spend of €97. This holiday spending is generally broken down into about 20% on transport, 25% on accommodation, 15% in a package holiday, 15% in restaurants or food and 20% in excursions. 92.1 Sunshine appeals to those aged 30-60, with a core target audience demographic being 35-49 year olds.
Listenership and digital engagement figures compiled by local radio ratings companies shows that 92.1 Sunshine Radio is the fastest-growing radio station in the region, with almost 80,000 listeners tuning in each week.
For more information about promoting your business to the Costa del Sol, contact us today – sales@sunshineradio.es.
